# Marketing Manager — Cigalah UAE

Canonical: https://jobxdubai.com/jobs/li-4464773610-marketing-manager
Location: Dubai, UAE
Type: full_time · Level: senior
Monthly salary: AED 30,000 to 50,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-09-25
Apply: https://www.linkedin.com/jobs/view/marketing-manager-at-cigalah-uae-4464773610?_l=en

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## Description

Key Responsibilities:

1. Product Strategy & Brand Management

• Develop and implement annual and long-term product/brand strategies aligned with company objectives.

• Define product positioning, target customers, value proposition, and key competitive advantages.

• Develop annual brand plans, marketing plans, and commercial strategies.

• Manage the complete product lifecycle, from registration and launch through growth, maturity, and discontinuation.

• Identify opportunities for new products, line extensions, and portfolio expansion.

2. Sales & Commercial Performance

• Work closely with the Sales team to develop customer acquisition, penetration, and product growth strategies.

• Identify opportunities to increase product distribution, customer coverage, and market penetration.

• Support the development of commercial offers and customer-specific strategies.

3. Market & Competitor Analysis

• Monitor competitor positioning and identify opportunities and threats.

4. New Product Launches

• Lead and coordinate new product launches from pre-launch preparation through commercialization.

• Develop launch plans, timelines, promotional strategies, sales materials, and launch targets.

• Coordinate with Regulatory, Medical, Supply Chain, Finance, Sales, and Principals to ensure launch readiness.

• Monitor launch performance and implement corrective actions to maximize product uptake.

6. Pricing, Margin & Profitability

• Support and recommend appropriate pricing strategies, RSP/MRP, discounts, and commercial terms.

• Monitor product margins and profitability.

7. Marketing & Digital Activities

• Plan and manage product marketing campaigns across relevant traditional and digital channels.

• Coordinate product promotional materials, brochures, presentations, websites, social media, and digital campaigns.

• Work with external agencies and suppliers when required.

• Monitor campaign performance and evaluate effectiveness and ROI.

Qualifications & Experience

• 6–8 years of relevant experience in product management, marketing, or commercial roles within the pharmaceutical, medical device, healthcare, or veterinary industry.

• Minimum 3 years of hands-on Product Management experience is preferred.

• Strong understanding of the UAE healthcare/pharmaceutical market and relevant regulatory environment.

• Proven experience in product launches, brand management, sales growth, forecasting, pricing, and commercial planning.

How to Apply

• Interested candidates are invited to submit their updated CV to hr@cigalahae.com

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## Requirements

Qualifications & Experience: 6–8 years of relevant experience in product management, marketing, or commercial roles within the pharmaceutical, medical device, healthcare, or veterinary industry. Minimum 3 years of hands-on Product Management experience is preferred. Strong understanding of the UAE healthcare/pharmaceutical market and relevant regulatory environment. Proven experience in product launches, brand management, sales growth, forecasting, pricing, and commercial planning.

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