# Performance Marketing Lead — SmartChoice International GCC

Canonical: https://jobxdubai.com/jobs/li-4462259922-performance-marketing-lead
Location: Dubai, UAE
Type: full_time · Level: senior
Monthly salary: AED 30,000 to 50,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-09-23
Apply: https://www.linkedin.com/jobs/view/performance-marketing-lead-at-smartchoice-international-gcc-4462259922?_l=en

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## Description

Performance Marketing Lead – UAE

We’re working with a fast-growing digital health and wellness business that is looking for an experienced, hands-on Performance Marketing Lead to drive and scale paid acquisition across the UAE, Saudi Arabia and wider GCC.

This is a role for a true performance marketer — someone who is still actively inside the ad accounts, building campaigns, testing funnels and optimising performance rather than managing agencies or overseeing strategy from a distance.

The Role

You’ll take ownership of paid acquisition strategy and execution across multiple digital channels, with direct responsibility for growth, revenue and performance.

Key responsibilities include:

• Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging performance channels

• Take full accountability for CAC, ROAS, LTV, conversion rates and revenue targets

• Personally build and manage campaigns within native advertising platforms

• Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks

• Work closely with creative teams to continually test ad formats, copy, video content and conversion-focused creative

• Build and optimise high-converting acquisition funnels, including WhatsApp customer journeys

• Analyse performance data daily, identify bottlenecks and rapidly scale successful campaigns

• Troubleshoot tracking, attribution and conversion issues

What We’re Looking For

• 6+ years of performance marketing experience

• Proven experience directly scaling paid acquisition campaigns with significant budgets

• A genuinely hands-on practitioner who currently builds, launches and optimises campaigns personally

• Strong expertise across Meta Ads Manager and Google Ads, including Search, Performance Max and YouTube

• Experience with Snapchat Ads and WhatsApp acquisition funnels

• Excellent written and spoken English

• Highly analytical, commercially focused and driven by measurable results

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## Requirements

6+ years of performance marketing experience
Hands-on practitioner who currently builds, launches and optimises campaigns personally
Strong expertise across Meta Ads Manager and Google Ads

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