# Category Development Manager — Mai Dubai™ Bottled Drinking Water

Canonical: https://jobxdubai.com/jobs/li-4460271950-category-development-manager
Location: Dubai, UAE
Type: full_time · Level: senior
Monthly salary: AED 25,000 to 40,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-09-01
Apply: https://www.linkedin.com/jobs/view/category-development-manager-at-mai-dubai%E2%84%A2-bottled-drinking-water-4460271950?_l=en

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## Description

We are looking for a strategic and commercially driven Category Development Manager to identify, develop, and launch new category growth opportunities. The role will lead the end-to-end journey from market opportunity identification and business case development to product development, sourcing, commercialization, and launch performance.

Key Responsibilities :

• Identify and evaluate new category and product opportunities aligned with business growth strategy.

• Develop category roadmaps, business cases, P&L models, pricing strategies, and go-to-market plans.

• Lead end-to-end new product development and commercialization through stage-gate processes.

• Drive market, consumer, competitor, and trend analysis to identify high-potential opportunities.

• Partner with R&D, Marketing, Sales, Procurement, Finance, Quality, Operations, and Supply Chain to deliver successful launches.

• Manage external partners, co-manufacturers, suppliers, research agencies, and strategic partners.

• Track revenue, profitability, market share, launch performance, and ROI and recommend corrective actions.

• Present category strategies, investment proposals, and performance updates to senior management.

Ideal Candidate :

• Bachelor’s degree in Marketing, Business, Economics, Engineering, Food Science, or a related field.

• 10+ years of FMCG / Food & Beverage experience in Category Development, Product Development, Innovation, Portfolio, or Brand Management.

• Proven experience launching and commercializing new categories, products, or brands.

• Mandatory experience in Coffee or related beverage categories.

• Strong expertise in market assessment, consumer insights, category strategy, pricing, commercialization, and financial modelling.

• Experience working with co-manufacturers, suppliers, and external strategic partners.

• Strong commercial acumen, analytical skills, stakeholder management, and project leadership.

• Arabic language is an advantage.

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## Requirements

Ideal Candidate:
- Bachelor’s degree in Marketing, Business, Economics, Engineering, Food Science, or a related field.
- 10+ years of FMCG / Food & Beverage experience in Category Development, Product Development, Innovation, Portfolio, or Brand Management.
- Proven experience launching and commercializing new categories, products, or brands.
- Mandatory experience in Coffee or related beverage categories.
- Strong expertise in market assessment, consumer insights, category strategy, pricing, commercialization, and financial modelling.
- Experience working with co-manufacturers, suppliers, and external strategic partners.
- Strong commercial acumen, analytical skills, stakeholder management, and project leadership.
- Arabic language is an advantage.

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