# Retail Marketing Manager — Confidential, Dubai

Canonical: https://jobxdubai.com/jobs/li-4458885593-retail-marketing-manager
Location: Dubai, UAE
Type: full_time · Level: mid
Monthly salary: AED 15,000 to 24,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-08-31
Apply: https://www.linkedin.com/jobs/view/retail-marketing-manager-at-confidential-dubai-4458885593?_l=en

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## Description

Role Overview

Support the Retail Marketing Manager in planning, coordinating, and executing TV retail marketing activities across key retail channels. The role will be responsible for ensuring strong in-store execution, promoter management, retailer coordination, and timely implementation of retail marketing plans.

The ideal candidate should have good experience in consumer electronics, preferably TV/Home Appliances or a related retail category, with strong knowledge of retail operations and retailer relationships.

Key Roles & Responsibilities

1. Retail Execution

• Coordinate and monitor the execution of TV retail marketing activities across key retailers and stores.

• Ensure product displays, branding, POSM, promotional materials, and in-store visibility are implemented according to company guidelines.

• Conduct regular store visits to monitor execution quality, product display, competitor activities, and overall retail conditions.

• Identify execution gaps and coordinate corrective actions with internal teams, agencies, promoters, and retailers.

• Support new product launches, promotional campaigns, and seasonal retail activities.

2. Retail Planning & Coordination

• Support the Retail Marketing Manager in preparing monthly, quarterly, and campaign-based retail execution plans.

• Coordinate store prioritization, display requirements, promotional activities, and deployment schedules.

• Follow up with agencies, vendors, sales teams, and retailers to ensure activities are completed according to agreed timelines.

• Maintain accurate trackers for retail activities, store deployment, branding, fixtures, POSM, and promotional execution.

• Support preparation of retail marketing reports, presentations, and management updates.

3. Promoter Management

• Support the management and daily coordination of the TV promoter team.

• Monitor promoter attendance, performance, productivity, sales achievement, and store coverage.

• Coordinate promoter allocation and deployment based on business priorities and store requirements.

• Support promoter training on products, promotions, sales approach, and retail execution standards.

• Work closely with the promoter agency to address manpower, attendance, performance, and operational issues.

• Consolidate promoter feedback and market insights and highlight key issues to management.

4. Retailer Relationship Management

• Maintain strong working relationships with key retailer contacts, store managers, and retail operations teams.

• Coordinate day-to-day retail marketing requirements and follow up on agreed activities.

• Support discussions related to display locations, branding opportunities, promotional visibility, and store-level execution.

• Work closely with the Sales/Key Account teams to ensure alignment between commercial activities and retail execution.

• Escalate major retail issues or opportunities to the Retail Marketing Manager when required.

5. Market & Competitor Monitoring

• Monitor competitor retail activities, promotions, displays, pricing communication, promoter activities, and new product launches.

• Provide regular market intelligence and store-level feedback to the Retail Marketing and Sales teams.

• Identify opportunities to improve TV visibility, customer engagement, and competitive presence within retail stores.

6. Reporting & Administration

• Prepare regular retail execution reports including store visits, promoter performance, campaign status, and competitor activities.

• Maintain accurate records of retail assets, fixtures, branding materials, and deployment status.

• Support budget tracking, quotations, purchase requests, agency coordination, and invoice follow-up where required.

• Ensure all activities comply with company processes, brand guidelines, and approved budgets.

Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Around 3–5 years of relevant experience in Retail Marketing, Trade Marketing, Retail Operations, or Sales Execution.

• Experience within Consumer Electronics, TVs, Home Appliances, Mobile, or a similar retail-driven industry is strongly preferred.

• Good understanding of modern retail, organized retail, electronics retailers, and store operations.

• Hands-on experience in retail execution and promoter or field-force management.

• Strong communication and interpersonal skills with the ability to deal effectively with retailers, agencies, promoters, and internal teams.

• Strong organizational and follow-up skills with good attention to detail.

• Comfortable working in the field and conducting regular store visits.

• Good knowledge of Microsoft Excel and PowerPoint.

• Ability to work independently on day-to-day execution while reporting and escalating appropriately to the Retail Marketing Manager.

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## Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field. Around 3–5 years of relevant experience in Retail Marketing, Trade Marketing, Retail Operations, or Sales Execution. Experience within Consumer Electronics, TVs, Home Appliances, Mobile, or a similar retail-driven industry is strongly preferred.

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