# Digital Marketing Specialist — ACCEL HUMAN RESOURCE CONSULTANTS

Canonical: https://jobxdubai.com/jobs/li-4455871339-digital-marketing-specialist
Location: Abu Dhabi, UAE
Type: full_time · Level: mid
Monthly salary: AED 15,000 to 23,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-08-24
Apply: https://www.linkedin.com/jobs/view/digital-marketing-specialist-at-accel-human-resource-consultants-4455871339?_l=en

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## Description

Digital Marketing Specialist / Online Marketing Specialist

Location: Abu Dhabi - UAE

Role Overview

We are seeking a commercially driven and hands-on Digital Marketing Specialist / Online Marketing Specialist to manage and grow digital marketing and online business activities.

The role will focus on driving measurable results across digital acquisition, online sales, performance marketing, e-commerce and customer conversion, while using data and analytics to continuously improve marketing effectiveness and return on investment.

Key Responsibilities

• Develop and execute digital marketing strategies to drive online growth, customer acquisition and revenue.

• Plan, manage and optimize paid advertising campaigns across Google, Meta, TikTok and other relevant digital platforms.

• Monitor and improve key performance metrics including ROAS, ROI, CAC, conversion rates and online revenue.

• Support the optimization of the end-to-end online customer journey, from acquisition through conversion and retention.

• Manage digital marketing budgets and ensure effective allocation of spend across channels.

• Track campaign and website performance using Google Analytics (GA4) and other relevant analytics tools.

• Prepare regular performance reports and provide data-driven recommendations to improve results.

• Support SEO, website optimization, promotional campaigns and digital content initiatives.

• Ensure consistent brand communication and messaging across digital channels.

• Coordinate with internal stakeholders, agencies and external partners to ensure effective campaign execution.

• Provide guidance and support to team members involved in digital marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.

• Minimum 5 years of experience in Digital Marketing, Performance Marketing or Online Marketing.

• Proven hands-on experience managing campaigns across Google Ads and Meta platforms.

• Strong experience in performance marketing, customer acquisition and online sales/e-commerce.

• Demonstrated success in improving ROAS, ROI, CAC, conversion rates and revenue performance.

• Experience managing and optimizing digital advertising budgets.

• Strong analytical skills with experience using Google Analytics (GA4) and other digital reporting tools.

• Knowledge of SEO, conversion optimization and online customer journey management.

• Ability to analyze campaign performance and translate data into actionable business recommendations.

• Candidates should be able to demonstrate measurable results and business impact from previous digital marketing campaigns.

Preferred Background

Experience within E-commerce, Consumer Products, Technology, Consumer Appliances, Water Technology, Cleantech, D2C or other B2C businesses will be an advantage.

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## Requirements

Bachelor’s degree in Marketing, Business, Communications or a related discipline. Minimum 5 years of experience in Digital Marketing, Performance Marketing or Online Marketing. Proven hands-on experience managing campaigns across Google Ads and Meta platforms. Strong experience in performance marketing, customer acquisition and online sales/e-commerce. Demonstrated success in improving ROAS, ROI, CAC, conversion rates and revenue performance. Experience managing and optimizing digital advertising budgets. Strong analytical skills with experience using Google Analytics (GA4) and other digital reporting tools. Knowledge of SEO, conversion optimization and online customer journey management. Ability to analyze campaign performance and translate data into actionable business recommendations. Candidates should be able to demonstrate measurable results and business impact from previous digital marketing campaigns.

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