# Group Marketing Manager — Al Ahli Holding Group

Canonical: https://jobxdubai.com/jobs/li-4453063713-group-marketing-manager
Location: Dubai, UAE
Type: full_time · Level: senior
Monthly salary: AED 35,000 to 60,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-08-12
Apply: https://www.linkedin.com/jobs/view/group-marketing-manager-at-al-ahli-holding-group-4453063713?_l=en

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## Description

Key Accountabilities (Includes, but not limited to the following):
Marketing Strategy & Leadership

• Develop and implement the Group's overall marketing strategy, aligned with business objectives and commercial priorities.

• Lead and mentor the marketing team, fostering a high-performance, collaborative culture.

• Establish annual marketing plans, budgets, KPIs and performance objectives.

• Ensure consistent brand positioning and messaging across all business units.

Brand Management

• Develop and protect the Group's brand architecture, positioning and visual identity.

• Ensure consistency across all customer touchpoints.

• Lead brand launches, repositioning initiatives and corporate communications.

Campaigns & Communications

• Oversee the planning and execution of integrated marketing campaigns across digital, social, PR, experiential, CRM and traditional media.

• Lead seasonal campaigns, product launches, events and corporate initiatives.

• Develop communication strategies that strengthen brand awareness and customer engagement.

Digital Marketing

• Oversee digital marketing strategy, including: Paid Media, SEO/SEM, Website, E-commerce, Email Marketing, Content Marketing, CRM, Marketing Automation

• Ensure digital channels support overall marketing objectives.

Content & Creative

• Oversee content strategy across all platforms.

• Ensure all creative output aligns with brand guidelines.

• Direct photography, videography, copywriting and design initiatives.

• Drive content planning through an annual marketing calendar.

Events & Partnerships

• Lead marketing support for exhibitions, retail activations, launches and entertainment events.

• Develop strategic partnerships with brands, media, influencers and industry stakeholders.

• Oversee sponsorships and cross-promotional opportunities.

Commercial & Tenant Marketing

• Develop and implement marketing initiatives that drive footfall, sales, and customer engagement across the Group's retail, entertainment, and lifestyle businesses.

• Partner with mall tenants to develop and support joint marketing campaigns, promotional activities, store openings, and seasonal activations that enhance the overall customer experience and commercial performance.

• Build strong relationships with tenants and external partners to maximize collaborative marketing opportunities.

• Support leasing and commercial teams in attracting and retaining tenants through effective marketing initiatives.

Customer Experience & Loyalty

• Develop customer engagement initiatives.

• Oversee loyalty and membership programs.

• Improve customer acquisition and retention.

• Support CRM strategy.

Performance & Analytics

• Establish marketing KPIs.

• Monitor campaign performance.

• Analyze customer insights and market trends.

• Optimize marketing investment based on ROI.

Agency & Vendor Management

• Manage external agencies, media partners, production companies and creative suppliers.

• Ensure quality, timelines and budgets are maintained.

KPI’s, Knowledge, Skills, Experience and Competencies (Indicate the minimum recruitment specifications & also the ideal person specifications for fully satisfactory job performance)

Competencies

· Strategic leadership

· Commercial acumen

· Brand management

· Marketing planning

· Strong communication and presentation skills

· Creative thinking

· Customer-centric mindset

· Analytical and data-driven decision making

· Stakeholder management

· Team leadership and coaching

· Project management

· Budget management

· Innovation and problem solving

Minimum experience

· Bachelor's degree in Marketing, Business Administration or a related field.

· MBA or professional marketing qualification is advantageous.

· 10+ years of progressive marketing experience, including at least 5 years in a leadership role.

· Experience within retail, shopping malls, entertainment, hospitality, consumer brands or mixed-use developments is highly desirable.

· GCC/UAE experience preferred.

Skillset (job specific technical & system skills if applicable)

· Marketing Strategy

· Brand Management

· Campaign Planning

· Digital Marketing

· Social Media

· CRM & Loyalty

· Email Marketing

· PR & Communications

· Content Strategy

· Event Marketing

· Budget Management

· Agency Management

· Google Analytics / GA4

· Marketing Automation

· SEO / SEM

· Marketing Dashboards

· AI tools for marketing (desirable)

Internal Relationships

· Executive Leadership

· Commercial

· Retail & Leasing

· Mall Operations

· Multiverse / Entertainment

· Finance

· HR

· IT

## Requirements

Bachelor's degree in Marketing, Business Administration or a related field. MBA or professional marketing qualification is advantageous. 10+ years of progressive marketing experience, including at least 5 years in a leadership role. Experience within retail, shopping malls, entertainment, hospitality, consumer brands or mixed-use developments is highly desirable. GCC/UAE experience preferred.

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