# Senior Marketing Manager | For a Legacy Indian FMCG Brand | 8-12 YoE — MetaMorph

Canonical: https://jobxdubai.com/jobs/li-4451500981-senior-marketing-manager-for-a-legacy-indian-fmcg-brand-8-12-yoe
Location: Dubai, UAE
Type: full_time · Level: senior
Monthly salary: AED 30,000 to 55,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-08-10
Apply: https://www.linkedin.com/jobs/view/senior-marketing-manager-for-a-legacy-indian-fmcg-brand-8-12-yoe-at-metamorph-4451500981?_l=en

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## Description

Role Mandate:

To drive scalable, data-led growth for the brand across International Business markets - owning end-to-end marketing for the region. Growth marketing is the core of the mandate, complemented by full ownership of trade marketing and retail activation, and strategic oversight of the e-commerce agenda (executed by a dedicated e-commerce function). The role is the senior marketing custodian for International Business: owning performance marketing, brand, trade, CRM, and the experimentation agenda, and translating marketing investment into measurable, profitable revenue across UAE, GCC, and other priority international markets.

Key Responsibilities:

1. Growth Strategy & Funnel Ownership

• Own the end-to-end growth funnel - acquisition, activation, conversion, retention, and reactivation - across International Business markets.

• Define and execute the growth roadmap across snacks, sweets, namkeen, and ready-to-eat portfolios, aligned to category and revenue targets.

• Own growth P&L and budget allocation across channels, with relentless focus on CAC, LTV, ROAS, and payback.

• Build a structured experimentation engine (A/B testing, incrementality, cohort analysis) to compound learnings across markets.

2. Performance Marketing & Digital Acquisition

• Lead always-on performance marketing across Meta, Google, TikTok, programmatic, and emerging channels - calibrated to multi-market consumer cohorts.

• Optimise full-funnel media for efficiency and scale, owning attribution, MMM inputs, and spend-to-revenue accountability.

• Drive influencer, creator, and WhatsApp commerce programmes as scalable acquisition and engagement levers.

3. E-commerce & Quick Commerce Oversight

• Provide strategic oversight of e-commerce and quick commerce across Amazon.ae, Noon, Talabat Mart, Careem Quik, InstaShop, Kibsons, El Grocer, and grocer online (Carrefour / LuLu / Spinneys), partnering with the dedicated e-commerce function on execution.

• Set direction on content, ratings & reviews, search visibility, A+ pages, and conversion-rate optimisation, ensuring brand and growth alignment across marketplaces.

• Steer e-commerce + quick-commerce contribution to total revenue as a primary growth KPI, with the e-commerce team owning day-to-day delivery.

4. Trade Marketing & Retail Activation

• Own trade marketing strategy across modern trade - Carrefour (MAF), LuLu Hypermarket, Spinneys, Union Coop, Choithrams, Al Maya, Géant, Nesto - including planogram, BDA negotiations, joint business plans, and category captaincy.

• Build activation calendars for ethnic and Asian channels (West Zone, Talal, Al Adil, Madhoor, Grandiose, Al Safeer) across international markets.

• Drive in-store visibility, sampling programmes, sell-out promotions, and rate-of-sale (ROS) improvement at SKU-store level.

• Partner with Sales to tie marketing inputs to secondary sales and off-take metrics.

5. CRM, Retention & First-Party Data

• Build CRM, loyalty, and lifecycle marketing programmes (email, WhatsApp, push, SMS) to drive repeat purchase and frequency.

• Develop the first-party data and segmentation strategy to power personalisation and retention across markets.

• Improve trial-to-repeat conversion and reduce churn through targeted lifecycle interventions.

6. Festive, Cultural & Occasion-Led Growth

• Engineer growth campaigns around Ramadan, Eid, Diwali, Onam, and National Day moments - including gifting SKUs and limited editions.

• Build gifting and corporate-gifting as a year-round, scalable revenue stream across international markets.

7. Analytics, Insights & Decision-Making

• Build growth dashboards linking spend → trial → repeat → sales uplift → ROI, accessible to leadership in real time.

• Commission and interpret Nielsen / NielsenIQ, Kantar, and primary research alongside platform and first-party data to guide investment.

• Translate data into clear, prioritised growth bets and rapid course-correction.

8. Cross-Functional & Stakeholder Leadership

• Partner with Sales, Supply Chain, Finance, R&D, and the India HQ to align growth plans with availability, margin, and brand.

• Manage agency, media, creative, and martech partners; build and develop a lean, high-output growth team.

Key Deliverables / KRAs:

• Revenue and market-share growth across core categories and priority international markets.

• E-commerce + quick-commerce contribution to total revenue (defined target vs. baseline).

• Numeric & weighted distribution and rate-of-sale (ROS) improvement across modern trade and ethnic channels.

• Efficient, scalable acquisition - CAC, ROAS, and payback within target; improving year on year.

• Retention and repeat-purchase improvement via CRM and lifecycle programmes.

• ROI on performance and digital spends (defined target vs. actual).

• A functioning experimentation engine with documented, compounding learnings.

Ideal Candidate Profile:

Experience:

• 10-15 years of FMCG / consumer marketing experience, with a strong track record in growth, performance, and digital / e-commerce.

• At least 4-6 years across UAE / GCC or international markets, ideally with multi-market scope.

• Demonstrated ownership of a growth P&L and quantified, data-led marketing outcomes.

• Hands-on experience with quick-commerce and marketplace platforms, performance media, and CRM / martech stacks.

• Background in companies such as Unilever, Nestlé, PepsiCo, Mondelez, Mars, Almarai, Americana, IFFCO, BRF (Sadia), Britannia International, ITC, or comparable challenger food / D2C brands.

Education:

• MBA (Marketing) from a Tier-1 institution preferred.

• Undergraduate degree in any discipline.

Skills & Competencies:

• Strong analytical and commercial mindset - P&L ownership, margin awareness, ROI and unit-economics orientation.

• Deep fluency in performance marketing, e-commerce, CRM, and growth analytics.

• Ability to operate at strategy and execution levels with equal comfort, at pace.

• Strong stakeholde

## Requirements

Ideal Candidate Profile:
- 10-15 years of FMCG / consumer marketing experience, with a strong track record in growth, performance, and digital / e-commerce.
- At least 4-6 years across UAE / GCC or international markets, ideally multi-market scope.
- Demonstrated ownership of a growth P&L and quantified, data-led marketing outcomes.
- Hands-on experience with quick-commerce and marketplace platforms, performance media, and CRM / martech stacks.
- Background in leading consumer/FMCG brands or comparable challenger brands.

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