# Digital Marketing Executive - Retail — PlaceUp

Canonical: https://jobxdubai.com/jobs/li-4450102488-digital-marketing-executive-retail
Location: Dubai, UAE
Type: full_time · Level: mid
Monthly salary: AED 18,000 to 32,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-08-12
Apply: https://www.linkedin.com/jobs/view/digital-marketing-executive-retail-at-placeup-4450102488?_l=en

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## Description

Key Responsibilities:

• Develop, execute, and optimize paid advertising campaigns across Meta, Google Ads, Snapchat, TikTok, and other relevant digital platforms.

• Manage and allocate advertising budgets effectively to maximize ROAS and business growth.

• Monitor, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement.

• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.

• Implement customer acquisition, retention, and retargeting strategies across all brands.

• Collaborate closely with Marketing, E-commerce, Product, and Retail teams to align campaigns with business goals.

• Perform A/B testing on creatives, audiences, and campaign structures to improve conversion rates and campaign efficiency.

• Support product launches, seasonal promotions, and brand-specific campaigns.

• Track key performance indicators including traffic, conversions, CPA, CTR, ROAS, and revenue contribution.

• Plan, create, and manage email marketing campaigns, including promotional, transactional, and automated customer journeys.

• Develop and execute newsletter strategies to drive customer engagement, retention, and repeat purchases.

• Manage customer segmentation and email automation flows, including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.

• Monitor and optimize email marketing performance through open rates, click-through rates, conversion rates, and revenue attribution.

• Develop and implement SEO strategies to improve organic search visibility, website traffic, and search engine rankings.

• Conduct keyword research and optimise website content, landing pages, product pages, metadata, and blog content for search engines.

• Monitor SEO performance and provide recommendations to improve rankings, user engagement, and conversions.

• Stay updated on industry trends, platform developments, search engine algorithm updates, and digital marketing best practices.

Requirements:

• Bachelor's degree in marketing or equivalent

• 5 to 7 years of experience in digital advertising

• Experience in Retail or eCommerce

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## Requirements

Bachelor's degree in marketing or equivalent
5 to 7 years of experience in digital advertising
Experience in Retail or eCommerce

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