# Marketing Manager - Exhibition — Salt

Canonical: https://jobxdubai.com/jobs/li-4435693556-marketing-manager-exhibition
Location: Dubai, UAE
Type: full_time · Level: senior
Monthly salary: AED 18,000 to 32,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-07-09
Apply: https://www.linkedin.com/jobs/view/marketing-manager-exhibition-at-salt-4435693556?_l=en

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## Description

The Marketing Manager – Exhibitions is responsible for planning, developing, and executing integrated marketing strategies to drive attendance, exhibitor acquisition, and brand visibility for exhibitions and trade shows. The role requires a strong understanding of B2B event marketing, audience segmentation, digital campaigns, and stakeholder management to deliver measurable results and maximize event revenue.

Key Responsibilities

Strategic Marketing

• Develop and implement comprehensive marketing plans aligned with event objectives.

• Define target audiences including visitors, exhibitors, and partners.

• Position the exhibition effectively within the market to achieve attendance and revenue targets.

• Conduct market research, competitor analysis, and audience insights to refine strategies.

Campaign Management

• Plan and execute multi-channel marketing campaigns (digital, email, social media, PR, content marketing, and paid advertising).

• Oversee campaign timelines, budgets, and performance tracking.

• Collaborate with sales teams to support exhibitor acquisition campaigns.

Digital Marketing

• Manage website content, SEO, and landing pages to optimize lead generation.

• Oversee CRM/email marketing campaigns and automation workflows.

• Work with paid media agencies to run PPC, social ads, and retargeting campaigns.

• Monitor analytics tools (e.g., Google Analytics) to track performance and optimize ROI.

Content & Creative

• Develop compelling marketing content including brochures, emails, social posts, press releases, and promotional materials.

• Ensure brand consistency across all communication channels.

• Coordinate with designers, copywriters, and agencies for campaign assets.

Partnerships & PR

• Build relationships with media partners, associations, and industry stakeholders.

• Manage PR campaigns, press releases, and media outreach to increase visibility.

• Secure promotional partnerships and cross-marketing opportunities.

Event Promotion

• Drive visitor registration and exhibitor participation through targeted campaigns.

• Manage promotional calendars and campaign rollouts pre-, during, and post-event.

• Support on-site marketing activities and event execution when required.

Budget & Reporting

• Manage marketing budgets efficiently and ensure cost-effective campaign execution.

• Track KPIs such as registrations, leads, conversion rates, and ROI.

• Provide regular reports and insights to senior management.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 5+ years of experience in marketing, preferably within exhibitions, events, or B2B industries.

• Strong knowledge of digital marketing channels and tools (SEO, PPC, email marketing, social media, CRM systems).

• Proven experience in campaign management and lead generation.

• Excellent communication, writing, and stakeholder management skills.

• Analytical mindset with the ability to interpret data and optimize campaigns.

• Strong project management and organizational skills.

• Ability to work under pressure and meet tight deadlines.

***We will be shortlisting candidates within the next two weeks. If you do not hear from us during this time, it means your profile has not been selected on this occasion. We truly appreciate your interest and the time you invested in applying.

Please feel free to continue checking our website and LinkedIn page for future opportunities that may be a great fit for you.****

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## Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field. 5+ years of experience in marketing, preferably within exhibitions, events, or B2B industries. Strong knowledge of digital marketing channels and tools (SEO, PPC, email marketing, social media, CRM systems). Proven experience in campaign management and lead generation. Excellent communication, writing, and stakeholder management skills. Analytical mindset with the ability to interpret data and optimize campaigns. Strong project management and organizational skills. Ability to work under pressure and meet tight deadlines.

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