# Marketing Manager — Al Khayyat Investments (AKI)

Canonical: https://jobxdubai.com/jobs/li-4435680816-marketing-manager
Location: Dubai, UAE
Type: full_time · Level: senior
Monthly salary: AED 22,000 to 42,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-07-09
Apply: https://www.linkedin.com/jobs/view/marketing-manager-at-al-khayyat-investments-aki-4435680816?_l=en

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## Description

Role Purpose:

We are looking for a strategic, commercially driven, and digitally focused Marketing Manager to lead the marketing function for two business units within Al Khayyat Investments (AKI).

The role oversees marketing for:

Befit – AKI's fitness and sports solutions business, delivering commercial fitness equipment, sports infrastructure, wellness solutions, and active lifestyle products across the GCC.

Environmental Services – Providing integrated environmental solutions including waste management, pest control, hygiene, and environmental services for government, commercial, industrial, and private sector clients.

The Marketing Manager will develop and execute integrated 360° marketing strategies across both B2B and B2C markets, driving brand awareness, demand generation, customer engagement, and commercial growth through digital-first, data-driven marketing.

Key Responsibilities:

• Develop and execute integrated 360° marketing strategies aligned with commercial objectives.

• Build annual marketing plans, budgets, campaign calendars and KPIs.

• Lead integrated campaigns across digital, social media, content, CRM, email, website, SEO, SEM, paid media, PR, events, exhibitions and offline channels.

• Drive B2B lead generation and B2C brand awareness initiatives.

• Manage website, SEO, SEM, paid social, content marketing and marketing automation.

• Partner with Sales, Business Development and leadership to support revenue growth.

• Develop go-to-market plans for products, services and strategic initiatives.

• Support exhibitions, trade shows, sponsorships and customer engagement events.

• Create sales enablement materials, case studies and marketing collateral.

• Manage agencies and external partners.

• Conduct market research and competitor analysis.

• Monitor KPIs, ROI and campaign performance using analytics.

• Manage the marketing budget and continuously optimize performance.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications or related field.

• 10 - 15 years of marketing experience with strong B2B and B2C exposure.

• Experience in Fitness & Wellness, Sports Solutions, Environmental Services, Facilities Management, Engineering, Industrial Products, Consumer Products or related industries.

• Strong experience delivering integrated 360° campaigns.

• Expertise in SEO, SEM, paid media, social media, CRM, email marketing, content marketing and marketing automation.

• Experience supporting commercial teams through demand generation.

• Strong analytical, stakeholder and project management skills.

• Excellent English communication skills; Arabic is an advantage.

What We're Looking For?

• Strategic and commercially minded.

• Strong digital marketing and 360° campaign experience.

• Balances brand building with measurable commercial growth.

• Data-driven with a focus on ROI.

• Builds strong stakeholder and agency relationships.

• Thrives in a fast-paced multi-business environment.

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## Requirements

Bachelor's degree in Marketing, Business Administration, Communications or related field.
10 - 15 years of marketing experience with strong B2B and B2C exposure.
Experience in Fitness & Wellness, Sports Solutions, Environmental Services, Facilities Management, Engineering, Industrial Products, Consumer Products or related industries.
Strong experience delivering integrated 360° campaigns.
Expertise in SEO, SEM, paid media, social media, CRM, email marketing, content marketing and marketing automation.
Experience supporting commercial teams through demand generation.
Strong analytical, stakeholder and project management skills.
Excellent English communication skills; Arabic is an advantage.

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