# B2C Sales — Madar

Canonical: https://jobxdubai.com/jobs/f92c2b713b-b2c-sales
Location: Riyadh, Saudi Arabia
Type: full_time · Level: senior
Monthly salary: AED 14,700 to 29,400 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-09-22
Apply: https://apply.workable.com/j/F92C2B713B

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## Description

About the Role
Madar is seeking an experienced and results-driven B2C Sales to lead the growth of
Madar’s consumer-focused last-mile delivery business across Saudi Arabia.
The ideal candidate will have 5–7+ years of solid B2C sales experience, preferably within
last-mile delivery, courier, e-commerce, quick commerce, on-demand delivery, or
technology-enabled consumer services.
The candidate should have a strong understanding of the Saudi B2C market, proven
experience acquiring and growing a high volume of consumer customers, an established
network within relevant industries, and a strong track record in customer acquisition,
demand generation, sales strategy, and revenue growth.
Key Responsibilities
B2C Sales Strategy
• Develop and execute the B2C sales strategy for Madar’s last-mile delivery services.
• Define target customer segments based on customer needs, demographics,
locations, purchasing behavior, and delivery requirements.
• Identify high-potential B2C segments and develop strategies to increase customer
acquisition and revenue.
• Develop and execute plans to expand Madar’s B2C customer base across key Saudi
cities and markets.
• Set sales targets and develop action plans to achieve revenue and customer
acquisition objectives.
Customer Acquisition
• Lead the acquisition of new B2C customers through direct sales, partnerships,
referrals, digital channels, and other relevant acquisition channels.
• Build and manage a strong pipeline of prospective customers.
• Develop strategies to increase customer conversion from leads and prospects into
active customers.
• Identify opportunities to increase customer frequency, retention, and lifetime value.
• Develop initiatives to reactivate inactive customers and reduce customer churn.
E-commerce & Last-Mile Business Development
• Build relationships with e-commerce merchants, online sellers, retailers, social
commerce businesses, SMEs, and other businesses that require last-mile
delivery solutions.
• Identify potential customer segments that generate recurring delivery demand.
• Develop partnerships and commercial opportunities that can generate consistent
B2C delivery volumes.
• Understand customer delivery requirements and recommend appropriate Madar
solutions.
• Monitor market trends across e-commerce and last-mile delivery to identify new
business opportunities.
Demand Generation
• Develop initiatives to generate consistent delivery demand and customer
volume.
• Identify new customer acquisition channels and optimize existing channels.
• Work closely with Marketing and other teams to develop campaigns and initiatives
that drive customer acquisition and usage.
• Monitor acquisition performance, conversion rates, customer activity, and revenue
contribution.
• Continuously test and improve customer acquisition strategies.
Client & Partner Network
• Leverage an established network within the Saudi e-commerce, retail, delivery,
and last-mile ecosystem.
• Build and maintain relationships with key potential customers, merchants, retailers,
and strategic partners.
• Identify high-value accounts and opportunities that can generate recurring delivery
volumes.
• Lead commercial discussions, negotiations, and partnership agreements.
Market & Performance Management
• Monitor B2C market trends, competitor activities, customer behavior, and pricing.
• Track key KPIs including:
o New Customer Acquisition
o Active Customers
o Customer Conversion Rate
o Delivery Volume
o Revenue
o Customer Retention
o Customer Acquisition Cost
o Customer Lifetime Value
o Churn Rate
• Provide regular performance reports, forecasts, and recommendations to senior
management.
Team Leadership
• Lead and develop the B2C sales team.
• Set individual and team targets and monitor performance.
• Coach team members on prospecting, customer acquisition, negotiation, and
closing.
• Establish a results-driven culture focused on customer growth and revenue
Requirements
* Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
* *5 to 7years of sales or business development experience in Saudi Arabia’s last-mile delivery
market.
* Proven track record of achieving sales targets and acquiring new customers.
* Strong understanding of the Saudi market and B2C customer behavior.
* Established network of potential customers is highly preferred.
* Experience in *e-commerce, logistics, delivery, or technology companies* is preferred.
* Strong communication, negotiation, and presentation skills.
* Strong customer relationship management skills.
* Self-motivated, results-oriented, and commercially driven.
* Good knowledge of CRM systems and sales pipeline management.
* Excellent command of Arabic and English.

## Requirements

Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. 5 to 7 years of sales or business development experience in Saudi Arabia’s last-mile delivery market. Proven track record of achieving sales targets and acquiring new customers. Strong understanding of the Saudi market and B2C customer behavior. Established network of potential customers is highly preferred. Experience in e-commerce, logistics, delivery, or technology companies is preferred. Strong communication, negotiation, and presentation skills. Strong customer relationship management skills. Self-motivated, results-oriented, and commercially driven. Good knowledge of CRM systems and sales pipeline management. Excellent command of Arabic and English.

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