# Cluster Director of Marketing – Brand Strategy, Commercial Marketing & Integrated Communications Leader at InterContinental Residences Dubai Business Bay (Operational) & Kimpton Sevn Dubai (Pre-Opening) — IHG Hotels & Resorts

Canonical: https://jobxdubai.com/jobs/165751-cluster-director-of-marketing-brand-strategy-commercial-marketing-integrated-com
Location: Dubai, UAE
Type: full_time · Level: senior
Monthly salary: AED 42,000 to 65,000 per month (estimated, not employer-stated) (UAE salaries are tax-free)
Posted: 2026-07-14
Apply: https://fa-evax-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/165751/apply/email

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## Description

At InterContinental Residences Dubai Business Bay & Kimpton Sevn Dubai, we are seeking a Cluster Director of Marketing to lead brand strategy, commercial marketing, digital performance, public relations, and integrated communications across two distinctive luxury and lifestyle brands.

This role is designed for a commercially driven, creative, and strategic marketing leader who thrives at the intersection of brand positioning, guest engagement, digital innovation, partnerships, and revenue generation—developing integrated marketing strategies that strengthen brand awareness, inspire guest loyalty, and maximize commercial performance across both properties.

One Cluster. Two Distinctive Brands. One Integrated Marketing Vision.

This is more than a traditional hotel marketing role.

The cluster brings together the refined residential luxury of InterContinental Residences Dubai Business Bay and the expressive, lifestyle-driven energy of Kimpton Sevn Dubai. Each property offers a unique value proposition, requiring tailored marketing strategies while maintaining one unified commercial vision.

You will define and execute the cluster marketing strategy across both properties, ensuring every campaign, digital initiative, partnership, media engagement, and brand activation contributes to increased visibility, stronger market positioning, and sustainable business growth.

Why This Role Matters

Marketing shapes how guests discover, experience, and remember our brands.

As Cluster Director of Marketing, you will play a critical role in strengthening brand awareness, driving commercial performance, enhancing digital presence, and positioning both properties among Dubai's most sought-after luxury and lifestyle destinations.

You will connect with guests through compelling storytelling, strategic partnerships, innovative campaigns, and data-driven marketing initiatives that generate awareness, engagement, and measurable business results.

This is a unique opportunity to shape the marketing direction for two exceptional hospitality brands while supporting the successful pre-opening and launch of Kimpton Sevn Dubai.

Be the Brand Architect Behind Two Distinctive Hotels

You will lead marketing initiatives across both properties while working closely with the Cluster Commercial Director, Sales, Revenue Management, Public Relations, Digital Marketing, Operations, and Corporate Marketing teams.

From integrated campaigns and digital strategy to partnerships, brand storytelling, content creation, and pre-opening marketing, you will ensure both hotels are positioned strategically to maximize visibility, guest engagement, and commercial success.

What We'll Support You to Do

• Drive Brand Growth: Develop and execute integrated marketing strategies that strengthen brand positioning across both properties

• Lead Commercial Marketing: Deliver innovative campaigns that increase awareness, direct business, guest engagement, and revenue

• Elevate Market Presence: Position both hotels as leading luxury and lifestyle destinations through compelling storytelling, partnerships, and digital excellence

The Gig

Reporting to the Cluster Commercial Director, the Cluster Director of Marketing will be responsible for leading all marketing activities across InterContinental Residences Dubai Business Bay and Kimpton Sevn Dubai.

• The Opportunity: Lead integrated marketing across two distinctive luxury and lifestyle hospitality brands

• The Strategy: Build brand awareness, strengthen market positioning, and deliver commercial marketing initiatives that support revenue growth

• The Impact: Create memorable brand experiences that drive guest engagement, increase direct business, and establish both properties as market leaders

You will be accountable for brand management, integrated marketing campaigns, digital marketing, public relations, social media, partnerships, content strategy, marketing budgets, and ensuring all marketing initiatives align with the cluster's commercial objectives.

Stay Human

At InterContinental and Kimpton, hospitality is about creating meaningful emotional connections.

This role goes beyond marketing hotels—it is about bringing each brand to life, telling authentic stories, creating memorable experiences, and inspiring guests long before they arrive.

Your Day-to-Day

No two days are the same; your responsibilities will span a range of commercial, strategic, and creative activities, including but not limited to:

Marketing Strategy & Brand Lead

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