Abu Dhabi Social Media Advertising Rules: New Guidelines for Influencers and Businesses

Last Updated on July 10, 2024 by Vadim

Learn about the new licensing requirements for social media advertisements in Abu Dhabi, effective July 1, 2024. Understand the penalties for non-compliance and best practices for influencers and businesses.

Key Points:

  • Licenses required for influencers and businesses
  • Penalties up to Dh10,000 for violations
  • Guidelines for clear ad disclosure on social media

Three Essential Rules:

  1. Influencers must obtain ADDED license for online advertising
  2. Businesses need ADDED permit for all advertisements
  3. Businesses must have valid ADDED license when contracting influencers

Licensing Costs:

  • Individual establishments: Dh1,250
  • Businesses: Dh5,000

Penalty Structure:

  • First violation: Dh3,000
  • Second violation: Dh6,000
  • Third violation: Dh8,000
  • Fourth violation: Dh10,000
  • Possible business closure

Social Media Ad Guidelines:

  • Clear identification of ads
  • Distinct separation from other content
  • Disclosure of paid partnerships
  • Use of “#ad” or “#paid_ad” hashtags
  • Clear and legible disclosure placement

Important Note:

UAE Media Council permit does not exempt from ADDED licensing requirements.

This new regulation aims to ensure transparency and accountability in social media advertising in Abu Dhabi. Influencers and businesses should familiarize themselves with these rules to avoid penalties and maintain compliance.

Further Reading

If you’re interested in learning more about UAE Labor Law, here are some essential articles that cover various aspects of the topic. These resources will help you understand your rights and obligations as an employee in the UAE.

  1. UAE Non-Competition Clause: Can Your Employer Prevent You From Taking a New Job?
  2. How to Report Discrimination in UAE
  3. UAE Notice Period Rules: What to Do If You Need to Quit Immediately
  4. How to File UAE Labour Complaints Faster: MOHRE’s New Video Call Service Guide
  5. UAE Free Zone Labour Complaints: How to File in 2024
  6. Abu Dhabi Social Media Advertising Rules: New Guidelines for Influencers and Businesses
  7. UAE Summer Internship Guide for Students: Rules and Regulations [2024]
  8. UAE Labour Law: Employers Must Give 30-Day Notice Before Termination
  9. UAE Hajj Leave Guide: Eligibility and Application Process [2024]
  10. UAE Labour Law: 7 Rights When You’re Fired [2024 Guide]
  11. UAE Employee Rights: Dealing with Workplace Harassment [2024 Guide]
  12. UAE Labour Law: Do You Have to Pay Your Employer If You Resign? [2024 Guide]
  13. UAE Skilled Worker Classification: 4 Key Criteria [2024 Guide]
  14. UAE Business Age Requirements: How Old to Start a Company in 2024?
  15. Comprehensive Guide to UAE Work Permits (2024)
  16. UAE End-of-Service Dues: How to Claim Unpaid Amounts (Free Zone Guide 2024)
  17. UAE Labour Law: Understanding Your Legal Entitlements and Benefits
  18. UAE: New Labour Complaints Process (2024)
  19. UAE: Working for Two Employers Simultaneously
  20. UAE Annual Leave Entitlements: Comprehensive Guide [2024]
  21. UAE Employee Rights: Repatriation and Annual Flight Tickets Upon Resignation [2024 Guide]
  22. UAE Domestic Worker Rights and Salary Deductions: Complete Guide [2024]